- Mevin Anenden, Logicalis
You are good at your job. Very good. You've worked hard, accumulated experience and progressed on the basis of genuine capability. From the outside the career looks fine.
On the inside something is not quite translating. You're not seeing the influence you expected and the recognition that feels proportionate to your contribution. You don't have that sense of direction that makes the effort feel like it is building towards something specific rather than just accumulating.
That feeling is common mid-career. Most careers are lived rather than designed and at some point that distinction starts to matter. That feeling is more addressable than many realise.
Technical ability opens the door to the start of our career. Over time we may get leadership opportunities so intentionally or otherwise we start to develop interpersonal effectiveness capabilities too.
The biggest differentiators over time are often more centred on our abilities to be effective in the business contexts in which we operate. Our commercial awareness, business understanding and ability to consciously and effectively navigate through the business, and the key relationship, challenges we encounter profoundly impact our career outcomes. It takes a holistic approach to thinking, knowledge building and operating that most development programmes fail to address. We find ourselves left to slowly, and often only partially, develop the capabilities needed at the cost of many years experience.
This programme is built to close that gap quickly and deliberately.
You will benefit from this programme if any of the following feel true:
> You are progressing but sense the gap between where you are and where your capability should be taking you.
> You feel your career is happening to and around you rather than being shaped by you.
> You have not yet thought consciously enough about how you are setting yourself up, equipping yourself commercially, operating and adapting and would like to do so in a structured and efficient way.
> You want to develop the business understanding and commercial confidence that makes you more visible, more valuable and more credible to the people whose decisions shape your career.
> You are at a specific crossroads such as a redundancy, a missed promotion or a role that's run its course, and want a structured way to think clearly about what comes next.
> You are drifting and aware of it and want to change that deliberately rather than waiting (hoping) for the right opportunity to present itself.
> You want to be seen as an asset, not overlooked as an overhead, by the people who dispassionately make the biggest decisions about your career.
A thought provoking experience
A complete self-contained experience designed to be finished in a single sitting or broken into manageable chunks on mobile.
Short Focused Video Lessons
Stories, practical business teaching, immediately applicable techniques, real-world observations and reflective questions. Each video under five minutes, most under two. Around 3 hours total. Mobile enabled. Filmed across multiple locations. Each video either teaches, provokes or challenges.
Live Online Forum With Rob
A group session led directly by Rob Evans where you bring your situations, challenges and your questions. Direct access to someone who has worked operationally inside 150+ businesses worldwide and had an eclectic and engaging career.
Practical Ways Of Thinking
The programme is structured around ten specific investments we can consciously make in our own career and personal development. This is an approach that you can use to help you analyse where you are today and to help guide you throughout the remainder of your career. Recognising that our career is played out in a business and people context this programme centres on commercial awareness, understanding organisations, business activity models, financial literacy, business leader relationship building and consciousness in how we operate along with career planning elements. You’ll be introduced to number of helpful frameworks designed to be simple enough to remember and immediately applicable in your career.
A deliberate journey
The content unfolds deliberately. Each stage builds on the last.
Where You Begin
Where You Are Today
The programme begins with an examination of how you are currently positioned covering the role you are in, the people you are surrounding yourself with and the goals you are working toward. Practical approaches to strategic reflection and planning that applies rigour to your career development. This leads naturally into several sections dedicated to business understanding and commercial awareness that many mid-career professionals have only accumulated partially and unevenly through experience.
Understanding Any Business Quickly
The Business Ecosystem And Commercial Context
A practical approach to reading any new business environment quickly. How businesses are funded, structured and organised along with the seven activity types that shape how different businesses operate, influence what their leaders care about and underpin the ability to ask questions that demonstrate genuine commercial curiosity rather than a scripted discovery process. A shortcut to commercial credibility in any new business context.
The Financial Foundation
The Language Business Leaders Use
A plain language overview of financial statements, how budget approvals work, how investment decisions get made and how business leaders are assessed by the people above them. The goal isn't to make you a finance expert but to ensure you feel comfortable enough in dialogue with senior colleagues.
The Relationship Approach
Conscious Business Leader Relationship Building
A simple and practical approach to building genuine relationships with senior business leaders over time. Built around positive engagement, genuine commercial curiosity and a partnership mindset that goes beyond the immediate. A way of thinking about c-level interactions that makes relationships naturally more valuable and more trusted.
The Rest
Stories, Observations & Objective Questions
Much of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a practical technique drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at your specific situation and your relationships with others, internally and externally.
Where You Arrive
Clarity, Challenge & Next Steps
The programme ends with a challenge. What have you concluded? And what are you going to do differently?
A Note On Format
Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done you'll see your role, your organisation, your target businesses and the quality of your engagement with greater clarity.
'This isn't training in a traditional sense. It's a structured journey of practical teaching, objective reflection and immediately applicable thinking.'
Clarity Focus
This programme helps you see clearly where you are alongside the teaching it provides. Most development starts with answers, this starts with questions. It helps you understand your current situation, your capabilities and your commercial contribution. That clarity makes everything land with more specificity and usefulness.
Real Approaches From Real Operational Experience
Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. Among frameworks covered, Activity Model Acumen™️ and PPMCleadership™️ are not borrowed models given new names. They are original and developed from identifying the recurrent ingredients in successful individuals and teams and observing where people often come unstuck.
Designed To Be Genuinely Enjoyable
Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 3 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.
Direct Access To Rob
Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and will engage with your specific reality rather than a generic answer.
- Gary Lomas, Onnec Group
- Gahn Lane, Pindrop
- Mark Graham, The Counselling Foundation
- Chris Griffiths, Travel A La Carte
Highly Experienced, Practical, Operationally Grounded
Rob Evans has spent more than 35 years working operationally inside 150+ businesses worldwide, with C-suite and project roles spanning operations, finance and general management, involvement in over 50 acquisitions and a nomination for CFO Of The Year in South Africa while serving as CFO of a $6.5bn revenue group.
Based on Rob’s experiences in his own career, it’s not theory. It's what Rob observed working for him and others and where he saw folks come unstuck.
- Yvonne Chin Irving, CET
- Extract From Corporate Stock Exchange Announcement
- Mark Graham, The Counselling Foundation
For mid-career professionals who want to be deliberate rather than reactive about their career
> Individuals who feel their career is happening to them rather than being shaped by them.
> Mid-career professionals who sense the gap between where they are and where their capability should be taking them.
> Anyone at a career crossroads who wants a structured way to think clearly about what comes next.
> Any professional looking to hone their business acumen skills as a way to be more deliberate in shaping their career.
> Mid-career professionals who want to develop the business understanding and commercial confidence that opens up opportunities that effort alone does not.
You'll find our work guiding you to comprehensively examine how you think about your career, how you equip yourself, how you approach your work with prospects and customers, how you operate internally, how you communicate and how you adapt. Our material is designed to facilitate your considered and candid reflection. We share the lessons of our experiences and reflections illustrated with personal stories, examples and other relevant commentaries. We help you relate this material to your situation through our use of carefully crafted questions. Our goals are to provoke thought, to help you analyse your situation, to help you find ways to enhance your commercial and operational contributions and to equip you with tools and methodologies you can apply throughout your career.
You proceed at the pace that suits you best. Within the material many questions are posed for reflection relating to how you approach your career, work and professional development. You take whatever time you wish to devote to reflection on each question as your value comes from utilising the programme as best suits you.
We want you to succeed and success comes from action. All of the material is immediately available on purchase and remains accessible to you for 30 days. We encourage you to commit to moving ahead with your programme as soon as practicable after you've made the decision to participate. Your value from the programme will come from the steps that you take arising from the thoughts that emerge and decisions you make as you engage with the programme. The sooner you engage the sooner you will realise the benefits for you.
Yes. Every month we hold a live, invite only, one hour, online Q&A forum to provide you with the opportunity to raise any questions you have on the material. You will be invited to three monthly sessions scheduled following purchase. We will send you the invitations via the email address that you supply on purchasing your programme. We vary the times and days of the week on which forums are held to allow you the maximum opportunity to attend at least one of the three sessions to which you will be invited.
Yes. Our programme is business focused and every organisation is in business. Business principles apply whether you work for a 'for profit' organisation, a public sector body or a 'not for profit'. Each has investors, customers, employees, suppliers and other partners and stakeholders. Each organisation has to deliver some blend of experiences and solutions to its customers and in so doing it is seeking to deliver a return to its funding providers, a return that could be in a financial form or in the fulfilment of obligations.
We have developed the tools and methodologies we share based on the lessons of our own operational experiences. We have intentionally developed them to be straightforward and memorable for your day to day use. They are frameworks for leadership, organising thought and operational execution. The tools and frameworks we share include Activity Model Acumen™️, B2BcxoSelling™️, PPMCLeadership™️, The Five Cornerstone Principles Of Planning™️ and other frameworks for communication and career planning.
Welcome
FREE PREVIEWAbout This Exercise
FREE PREVIEWOur Entrepreneurial Adventures
The Conscious Pioneer
FREE PREVIEWInescapable Leadership
Which Way Are They Going?
Building Their Future Building Our Future
What Informs The Critique?
There's Many Flavours
Consciously Enhanced Contribution
Aligning For Value Add
When Things Aren't So Clear
Elusive Control
Ten Non Financial Investments We Can Make
The First Investment: Introduction
Moving More Than Our Mind
Choosing To Be All In
Our View On Our Role
Where Do We Find Ourselves Right Now?
The Second Investment: Introduction
What Do We Stand For?
The Underpinning Principles
The Third Investment: Introduction
Shared Adventure, Bond Formed
And There's No Hiding Capability
So Who Are Our Volunteers?
FREE PREVIEWThe Fourth Investment: Introduction
Detached Tone Setting
Thinking It All Through
In The Face Of Adversity
In Pursuit Of Pragmatism
The Fifth Investment: Introduction
Knowing It Like It Is & Doing With Aplomb
The Required Consequence
The Business Eco-System
Where We Need To Know
How Much Did We Make?
Give Me A Financial Snapshot
FREE PREVIEWWhat Happened To The Cash?
Our Shareholder's Mindset
What Returns Will It Generate
Our Gifts To Our Wider Team
So Who Delivers The Numbers?
A methodology
Our Wider Contribution
Do We Hit The Mark?
Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.
Around 3 hours of short focused video lessons
Mobile enabled, watch in chunks of 15 minutes
Practical business teaching
Reflective questions throughout to personalise the learning to your specific situation
Ways of thinking you can use immediately
Action oriented - 30 days to complete videos before forum
Direct answers to your specific questions and situation at live online forum session led directly by Rob Evans