'Rob spends time upfront getting you to understand where you operate today, how does the business and the team operate? Is the business designed to win? Is our culture right for us and is it working? And several other relevant questions. The great thing about this approach is before he has taught me any new capability, he has taught me to really understand where my challenges are in leadership. It has my brain identifying linkages between aspects of business and leadership I hadn't thought of.  This is a far more effective way of learning in my view.' 

- Mark Graham, The Counselling Foundation


Many department and team leaders don’t think about their function in business terms yet their functions are effectively discrete businesses within organisations. Each has a variety of customers, internal and external, to whom they deliver a myriad of value propositions. They have resources, people, budgets and time to manage. They also have investors who are looking for returns from the financial, time, attention and energy investments the organisation has made in the department.

Many function leaders are absorbed in delivery, responding to requests, navigating competing priorities, firefighting and leading their teams as best they can. No-one has helped them approach their leadership more consciously, commercially and strategically. This programme exists to help you as a leader think clearly about your role, your commercial contribution and the environment you are creating to help your people help you and your colleagues be successful. 

You will benefit from this programme if any of the following feel true:

> You lead a department or team and want a practical approach to thinking about your role beyond immediate delivery.

> You want to develop the commercial awareness to engage more credibly with the senior leaders above you. 

> You find it challenging to communicate in business terms at meetings and to make business cases for investments in your department that land with the CFO or CEO. 

> You want to create a more energising and more commercially focused environment for your team. 

> You feel the gap between the expertise that got you to your current role and the leadership, commercial and strategic capabilities that the role actually demands. 

> You want to be seen as a genuine commercial contributor rather than a functional manager doing a competent job. 

> You have never had formal leadership development and feel that you would benefit from it. 

What's Included

A thought provoking journey


A complete self-contained experience designed to be finished in a single sitting or broken into manageable chunks on mobile.


Short Focused Video Lessons

Stories, practical business teaching, immediately applicable techniques, real-world observations and reflective questions. Each video under six minutes, most under three. Around 3.5 hours total. Mobile enabled. Filmed across multiple locations. Each video either teaches, provokes or challenges.


Live Online Forum With Rob

A group session led directly by Rob Evans where you bring your questions, your specific situation, your challenges. This is a live conversation with someone who has worked operationally inside 150+ businesses worldwide and understands the challenges leaders face. Direct access. Your questions answered.


Get Comfortable With Numbers

A practical introduction to financial literacy including a straightforward quick overview of key financial statements, budgeting and how to engage in light of the financial priorities of senior colleagues.


A Structured Approach To Leadership

This programme is calibrated for a leader with more experience than a first time leader but who has similarly never been provided with a structure for the commercial and strategic dimensions of their role. PPMCleadership™️ is introduced as a helpful lens for thinking holistically about the leadership environment you create for your people. The programme is built around the four components of PPMCleadership™️ being People, Principles, Mechanics and Culture. You’ll also cover The Natural Cycle of Team Success™️, a way to think about where a team is in its development and the appropriate management approach for that phase. 


Practical Ways Of Thinking

A range of practical techniques and aide memoires for decision making, strategic thinking, relationship building and communication. All designed to be simple enough to remember and immediately applicable in your role.

How The Programme Works

An experience, not a lecture


Where You Begin

Orientation And Business Context

Before anything else the programme establishes a way of thinking about your leadership role as running a business within a business. You have customers, internal and external, and you have value propositions. You have investors looking for a return and you have colleagues to whom you are providing a leadership service. This business within a business reframe changes how you think about everything that follows. 

The Commercial And Financial Foundation

A practical plain language grounding in how businesses work, how they are funded, how they’re structured and the priorities of business leaders. Also an efficient grounding in financial concepts immediately applicable whether you have a financial background or not.   All accessible and thought provoking. 

 How You Are Being Evaluated

A simple and memorable framework covering the dimensions by which your team, your peers and the organisation above you are evaluating both you as a leader and your team. What good looks like from each perspective and how to develop the habits that build credibility across all of them. 


The Middle

Stories, Observations & Objective Questions

The heart of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a practical technique drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at you and your specific situation. Some will be comfortable, some won't. 


The Leadership Environment

PPMCleadership™️ and The Natural Cycle of Team Success™️

Two proprietary approaches for thinking clearly about the environment you have created for your people and where your team is in its development cycle. PPMCleadership™️ and The Natural Cycle of Team Success™️. These are lenses through which you can critically evaluate what you have built and which help you identify tangible steps for improvement. 


Where You Arrive

Clarity, Challenge & Next Steps

The programme doesn't end with a summary, it ends with a challenge. What have you concluded? And what are you going to do differently?


A Note On Format 

Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done you'll see your role, your organisation and the environment you have created with greater clarity than the day to day allows. 

Why This Programme Is Different

'This isn't training in a traditional sense. Every programme is a structured journey of practical teaching, guided reflection and immediately applicable thinking.'


Clarity First

Before teaching you anything new this programme helps you see clearly where you are. Most leadership development starts with answers, this starts with questions. Before introducing any new capability it helps you understand your current situation, your team, your commercial contribution, your strategic clarity and your culture. That clarity makes everything that follows land with more specificity and usefulness.


Real Approaches From Real Operational Experience 

Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. PPMCleadership™️ and The Natural Cycle of Team Success™️ are not borrowed models given new names.  They are original and developed from identifying the recurrent ingredients in successful teams and observing where other teams come unstuck.


Designed To Be Genuinely Enjoyable 

Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 3.5 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.


Direct Access To Rob

Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and will engage with your specific reality rather than a generic answer.


'Rob has packaged his experience and research into a well thought out framework'

- Lynn Murphy, Plugable Technologies 


All the critical issues we face in building a business are dealt with cleverly and interestingly. It attacks them from a different angle, focuses our thoughts and highlights practical ways to develop in our roles and for our business. I feel this course is very beneficial.'

- Chris Griffiths, Travel A La Carte  


'You always make me think'

- Gahn Lane, Pindrop


'I can hand on my heart say that this is the only self-reflection content / engagement I have encountered.'

- Mevin Anenden, Logicalis


'Thoroughly enjoyed Rob's way of presenting’

- Mark Graham, The Counselling Foundation

A Flavour Of Outperformance Highway Programmes

Programme Author: Rob Evans

Highly Experienced, Practical, Operationally Grounded

Rob Evans has spent more than 35 years working operationally inside 150+ businesses worldwide, with C-suite and project roles spanning operations, finance and general management, involvement in over 50 acquisitions and a nomination for CFO Of The Year in South Africa while serving as CFO of a $6.5bn revenue group. 

Based on Rob’s experiences in his own career, it’s not theory.  It's what Rob observed working for him and others and where he saw folks come unstuck.


'When I needed career advice at a major career junction, I turned to Rob for help and he quickly jumped on a call with me despite the time zone difference. I left that call with clarity and focus. I left that call feeling empowered, supported and super-sensible! I left that call knowing that I just needed to make my plan and execute it. It's all substance and no fluff drawn from his extensive and multifaceted career in the corporate world.' 

- Yvonne Chin Irving, CET


'Rob has very strong strategic and operational credentials having worked extensively around the world and held a wide range of financial, operational and M&A roles'

- Extract From Corporate Stock Exchange Announcement


'I would thoroughly recommend Rob's courses. He is a very successful and astute business leader with a wealth of experience to share.'

- Mark Graham, The Counselling Foundation

Who This Is For

For leaders of departments and teams who want to lead with more commercial awareness, cultural clarity and strategic intent


> Department and team leaders who want a practical holistic approach for the commercial, cultural and strategic dimensions of their leadership role. 

> Leaders who want to think about their function as a business within a business rather than as a fulfilment mechanism.

> Any leader of a function who has never had formal leadership development and wants to address that deliberately.

> Organisations developing their department and team leaders commercially. 

Frequently Asked Questions
  • What can I expect from the programme?

    You'll find the programme guiding you through an objective examination of your organisation, your operational context and your leadership through considered and candid reflection. Rob shares lessons from his experiences illustrated with personal stories, examples and real-world observations. Carefully crafted questions at the end of each video help you relate the material to your specific situation. The goal is to provoke thought, help you analyse your situation and equip you with practical ways of thinking you can apply throughout your career.

  • Can I go at my own pace?

    Yes. The material is available immediately on purchase and you proceed at whatever pace suits you. Many questions are posed for reflection and you take whatever time feels right for each one. Your value comes from engaging with the programme in the way that best suits how you think and work.

  • Is all of the programme immediately available following purchase or is it made available to participants in stages?

    All material is immediately available on purchase. We find that participants who engage quickly get most from the programme and the forum access is structured to support this. We encourage you to begin as soon as practicable after purchase.

  • When can I attend the forum?

    Every month a live invite-only online forum is held directly by Rob Evans. You will be invited to three monthly sessions following purchase. We vary the times and days to give you the best opportunity to attend at least one. This is a live session, not a recording, where you bring your specific questions and situations directly to Rob.

  • Is this relevant if I work in a not-for-profit or public sector organisation?

    Yes. Every organisation operates in a business context. Each has investors, customers, employees, suppliers and stakeholders. Each must deliver value to those it serves and generate a return, financial or otherwise, to those who fund it. The approaches and thinking in this programme apply across all organisational types.

  • What practical approaches and techniques does the programme include?

    The programme includes PPMCleadership™️, The Natural Cycle of Team Success™️, Activity Model Acumen™️, The Three Levels Of Endeavour™️, The Five Cornerstone Principles Of Planning™️, The CulturalVEST™️ and a range of other practical aide memoires for leadership, communication, decision making and relationship building. All are designed to be simple enough to remember and are immediately applicable in your role.

Programme Contents

  1. Introduction

  2. Our Imperatives

  3. Our Biggest Assets

  4. Our Context

  5. Our Impact

  6. Our Growth

About This Programme

  • £675.00
  • 3.5 hours of video content
  • Price Includes Online Forum

One-time payment

Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.

  • Around 3.5 hours of short focused video lessons

  • Mobile enabled, watch in chunks of 15 minutes

  • Practical business teaching and immediately applicable techniques

  • PPMCleadership™️, The Natural Cycle of Team Success™️, Activity Model Acumen™️, practical financial literacy

  • Reflective questions throughout to personalise the learning to your specific situation

  • Action oriented - 30 days to complete videos before forum

  • Live online forum session led directly by Rob Evans

  • Direct answers to your specific questions and situation

  • If you are looking to develop a team, a dedicated group forum session with Rob Evans can be added for no extra charge for cohorts of five or more