'Fantastic Practical Learning Experience. This is not a course which focuses on the Sales Motion and requires a heavy commitment of your time. This course is more holistic, it took me on a journey, which looked at finance / sales / customers / organisational construct etc. The course took me three to four hours and I was able to easily learn new ideas / approaches / tools. Very much enjoyed learning from the authors many years of experience in business. The 1-2-1 engagement afterwards really put this off the chart.'

- Mevin Anenden, Logicalis


The recruiters who build strong, lasting, trusted client relationships operate beyond specific individual briefs. They know the business. 

They know what makes a client tick, the pressures they are under, the culture and what kind of character will thrive there. They understand the activities the organisation engages in and what that means for the operational shape of roles that exist in that environment. 

Through their proximity and relationship depth they have a strong feel for what success looks like in that organisation and what candidates need to deliver to have an impact.

There’s a depth of understanding that changes the quality of every conversation, market insight provision,  briefing interpretation and candidate matching. True partnership borne of engagement quality that establishes credibility and earns trust beyond pure fulfilment of vacancies. 

In an era where AI handles more and more process, it is knowledge, genuine business understanding and strength of human relationships that become the differentiators. 

The recruiter who is most able to develop credible trusted relationships with decision makers built on a platform of commercial fluency and client business understanding is the one seen as indispensable while the rest are easily replaceable.

This programme is built around the commercial fluency and business leader relationship building acumen required for a recruitment professional to be considered a true trusted partner. 

You will benefit from this programme if any of the following feel true:

> You want to move from being seen as a transactional supplier to a genuinely trusted advisor to your clients.

> You want to understand your client’s businesses more deeply so that the quality of your brief interpretation, candidate matching and market insight are more accurate and more valuable. 

> You find it challenging to engage confidently with senior decision makers at prospects and clients. 

> You want to build client relationships that survive the lean periods because the value you deliver goes beyond an individual placement.

> You are aware that the most successful recruiters in your market have genuine business understanding that you want to develop more intentionally. 

> You feel that AI and technology are handling more of the process work and you want to develop the human and commercial skills that differentiate you.

What's Included

A thought provoking experience


A complete self-contained experience designed to be finished in a single sitting or broken into manageable chunks on mobile.


Short Focused Video Lessons

Stories, practical business teaching, immediately applicable techniques, real-world observations and reflective questions. Each video under five minutes, most under two. Around 2.5 hours total. Mobile enabled. Filmed across multiple locations. Each video either teaches, provokes or challenges.


Live Online Forum With Rob

A group session led directly by Rob Evans where you bring your client situations, your business development challenges and your questions about engaging with senior clients commercially. Direct access to someone who has worked operationally inside 150+ businesses worldwide and understands the commercial dynamics from both sides of business relationships with prospects and customers.


Practical Ways Of Thinking

Activity Model Acumen™️ for understanding any client business type quickly and its implications for the nature of the hire, a plain language overview of financial statements, how investment decisions get made and an overview of different organisation types. There’s a practical approach for conscious business leader relationship building and a grounding in how to engage with the priorities of senior client stakeholders at a commercial level rather than a recruitment process level. An introduction to PPMCleadership™️ serves as a lens for understanding the organisations your clients are running. All techniques shared are designed to be simple enough to remember and immediately applicable in client conversations.

How The Programme Works

A journey, not a typical course.


The content unfolds deliberately. Each stage builds on the last. 


Where You Begin

The Business Ecosystem And Commercial Context

The programme begins by establishing a way of thinking about client businesses that go beyond the brief.  How businesses are funded, structured and organised. The ecosystem in which they operate. The financial metrics that matter to their leaders. 


Understanding Any Business Quickly 

Activity Model Acumen™️ 

A practical approach to reading any client or prospect organisation quickly. The seven activity types that shape how different businesses operate, influence what their leaders care about and underpin the ability to ask questions that demonstrate genuine commercial curiosity rather than a scripted discovery process. A shortcut to commercial credibility in any new business context. 


The Financial Foundation

The Language Business Leaders Use

A plain language overview of financial statements, how budget approvals work, how investment decisions get made and how business leaders are assessed by the people above them. The goal isn't to make you a finance expert but to make you comfortable enough in dialogue with senior client stakeholders. 


The Relationship Approach

Conscious Business Leader Relationship Building

A simple and practical approach to building genuine relationships with senior business leaders over time. Built around positive engagement, genuine commercial curiosity and a partnership mindset that goes beyond individual placements. A way of thinking about client interactions that makes relationships naturally more valuable and more trusted than with a recruiter that knows a market but not the business.


The Rest

Stories, Observations & Objective Questions

Much of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a practical technique drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at your specific situation and your relationships with clients, candidates and others, internally and externally.


Where You Arrive

Clarity, Challenge & Next Steps

The programme ends with a challenge. What have you concluded? And what are you going to do differently?


A Note On Format 

Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done you'll see your role, your organisation, your target businesses and the quality of your engagement with greater clarity..

Why This Programme Is Different

'This isn't training in a traditional sense. It's a structured journey of practical teaching, objective reflection and immediately applicable thinking.'


Clarity Focus

This programme helps you see clearly where you are alongside the teaching it provides. Most development starts with answers, this starts with questions. It helps you understand your current situation, your capabilities and your commercial contribution. That clarity makes everything land with more specificity and usefulness.


Real Approaches From Real Operational Experience 

Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. Activity Model Acumen™️ and PPMCleadership™️ are not borrowed models given new names.  They are original and developed from identifying the recurrent ingredients in successful individuals and teams and observing where people often come unstuck.


Designed To Be Genuinely Enjoyable 

Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 2.5 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.


Direct Access To Rob

Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and many recruiters. Rob will engage with your specific reality rather than a generic answer.


'I found this course both useful and interesting. I now have a clearer understanding of the big picture and will be looking to focus on the most critical areas that will make the most significant difference to the business.'

- Chris Griffiths, Travel A La Carte


'Rob spends time upfront getting you to understand where you operate today, how does the business and the team operate? Is the business designed to win? Is our culture right for us and is it working? And several other relevant questions. The great thing about this approach is before he has taught me any new capability, he has taught me to really understand where my challenges are in leadership. It has my brain identifying linkages between aspects of business and leadership I hadn't thought of.  This is a far more effective way of learning in my view.' 

- Mark Graham, The Counselling Foundation

A Flavour Of Outperformance Highway Programmes

Highly Experienced International Business Executive

Real World Operational Focus

Rob Evans has spent more than 35 years working operationally inside 150+ businesses. He’s dealt with many recruiters across multiple sectors and activity types and provides a perspective on business dynamics that many recruiters never access.  

Based on 35+ years working inside 150+ businesses worldwide, its not theory. It's what Rob observed working and where he saw people come unstuck.


'When I needed career advice at a major career junction, I turned to Rob for help and he quickly jumped on a call with me despite the time zone difference. I left that call with clarity and focus. I left that call feeling empowered, supported and super-sensible! I left that call knowing that I just needed to make my plan and execute it. It's all substance and no fluff drawn from his extensive and multifaceted career in the corporate world.' 

- Yvonne Chin Irving, CET


'Rob has very strong strategic and operational credentials having worked extensively around the world and held a wide range of financial, operational and M&A roles'

- Extract From Corporate Stock Exchange Announcement


'I would thoroughly recommend Rob's courses. He is a very successful and astute business leader with a wealth of experience to share.'

- Mark Graham, The Counselling Foundation


Who This Is For

For recruiters who want to be genuinely trusted and valued


> Recruitment consultants who want to move from transactional to genuinely advisory client relationships. 

> Recruiters who want to understand their clients’ businesses more deeply so that their brief interpretation, matching and market insight are more commercially valuable. 

> Any recruitment professional who wants to engage more confidently with senior client stakeholders at a commercial and strategic level. 

> Recruitment businesses thinking about developing their consultants commercially.  

Frequently Asked Questions

FAQ

  • What can I expect from the programme?

    You'll find our work guiding you to comprehensively examine how you think about your role, how you equip yourself, how you approach your work with prospects and customers, how you operate internally, how you communicate and how you adapt. Our material is designed to facilitate your considered and candid reflection. We share the lessons of our experiences and reflections illustrated with personal stories, examples and other relevant commentaries. We help you relate this material to your situation through our use of carefully crafted questions. Our goals are to provoke thought, to help you analyse your situation, to help you find ways to enhance your commercial and operational contributions and to equip you with tools and methodologies you can apply throughout your career.

  • How long will it take me to complete the programme?

    You proceed at the pace that suits you best. Within the material many questions are posed for reflection relating to how you approach your career, work and professional development. You take whatever time you wish to devote to reflection on each question as your value comes from utilising the programme as best suits you.

  • Is all of the programme immediately available following purchase or is it made available to participants in stages?

    We want you to succeed and success comes from action. All of the material is immediately available on purchase and remains accessible to you for 30 days. We encourage you to commit to moving ahead with your programme as soon as practicable after you've made the decision to participate. Your value from the programme will come from the steps that you take arising from the thoughts that emerge and decisions you make as you engage with the programme. The sooner you engage the sooner you will realise the benefits for you.

  • Will I have the opportunity to raise questions?

    Yes. Every month we hold a live, invite only, one hour, online Q&A forum to provide you with the opportunity to raise any questions you have on the material. You will be invited to three monthly sessions scheduled following purchase. We will send you the invitations via the email address that you supply on purchasing your programme. We vary the times and days of the week on which forums are held to allow you the maximum opportunity to attend at least one of the three sessions to which you will be invited.

  • I work for a 'non-commercial' organisation, is the programme relevant to me?

    Yes. Our programme is business focused and every organisation is in business. Business principles apply whether you work for a 'for profit' organisation, a public sector body or a 'not for profit'. Each has investors, customers, employees, suppliers and other partners and stakeholders. Each organisation has to deliver some blend of experiences and solutions to its customers and in so doing it is seeking to deliver a return to its funding providers, a return that could be in a financial form or in the fulfilment of obligations.

  • You've mentioned tools and methodologies, can you tell me more?

    We have developed the tools and methodologies we share based on the lessons of our own operational experiences. We have intentionally developed them to be straightforward and memorable for your day to day use. The tools we share include Activity Model Acumen™️, B2BcxoSelling™️, PPMCLeadership™️ and a range of other practical operational aide memoires. All are designed to be simple enough to remember and are immediately applicable in your role.

Programme Contents

  1. Introduction

  2. The First Investment

  3. The Second Investment - Part One

  4. The Second Investment - Part Two

  5. The Third Investment

  6. The Fourth Investment

About This Programme

  • £525.00
  • 2.5 hours of video content
  • Price Includes Online Forum

One-time payment

Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.

  • Around 2.5 hours of short focused video lessons

  • Mobile enabled, watch in chunks of 15 minutes

  • Practical business teaching and immediately applicable techniques

  • PPMCleadership™️, Activity Model Acumen™️

  • A practical conscious approach to business leader relationship building

  • Reflective questions throughout to personalise the learning to your specific situation

  • Action oriented - 30 days to complete videos before forum

  • Live online forum session led directly by Rob Evans

  • Direct answers to your specific business development situations and questions

  • If you are looking to develop a team, a dedicated group forum session with Rob Evans can be added for no extra charge for cohorts of five or more