- Mevin Anenden, Logicalis
The most effective L&D professionals are the ones who connect learning most directly to the commercial outcomes the business is trying to achieve.
Whether you are a freelance L&D professional, a sales enablement specialist or a former teacher who has moved into corporate learning, the design and delivery of great training is a well trodden path and something you are likely to be very comfortable with. Less common is certainty about how to engage with senior business leaders in their own commercial language and how to connect your work to the strategic and financial outcomes that determine whether L&D investment is seen as essential or discretionary.
This programme is focused on the business side. Your knowledge of learning and development as a discipline is taken as a given. This programme gives you the business understanding, commercial language, financial literacy, strategic thinking and business development exposure that makes your L&D expertise more visibly valuable to the CEOs, CFOs and other business leaders whose support you need.
You will benefit from this programme if any of the following feel true:
> You are an L&D professional who wants to engage more credibly with senior business leaders about the commercial impact of your work.
> You are a freelance L&D professional who wants to develop the business acumen and commercial confidence to engage with clients at a genuinely strategic level.
> You are a former teacher who has moved into corporate L&D and want to develop the business and commercial understanding that makes you genuinely effective in a commercial environment.
> You work in sales enablement and want to understand the business context your sales teams are operating in more deeply so that your enablement work is more commercially relevant and more directly connected to revenue outcomes.
> You want to develop the thinking that helps you design and deliver learning that is not just well received but commercially impactful.
> You find it challenging to make the business case for your L&D initiatives in language that lands with finance and senior leadership.
> You want to understand how senior leaders think about their organisations so that the leadership development programmes you design genuinely address the challenges those leaders are navigating.
A thought provoking experience
A complete self-contained experience designed to be finished in a single sitting or broken into manageable chunks on mobile.
Short Focused Video Lessons
Stories, practical business teaching, immediately applicable techniques, real-world observations and reflective questions. Each video under five minutes, most under two. Around 2.5 hours total. Mobile enabled. Filmed across multiple locations. Each video either teaches, provokes or challenges.
Live Online Forum With Rob
A group session led directly by Rob Evans where you bring your specific commercial challenges, your questions about engaging with senior business leaders and your situations as an L&D professional navigating a commercial environment. Direct access to someone who has worked operationally inside 150+ businesses worldwide and has seen at close quarters the learning interventions that produce commercial impact and those that don’t.
Practical Ways Of Thinking
Activity Model Acumen™️ for understanding any organisation quickly. Plain language financial literacy. A framework for conscious business leader relationship building. An introduction to PPMCleadership™️ as a lens for understanding the organisations you work within and alongside. Practical approaches to thinking and communicating more commercially in internal and external contexts. All immediately applicable.
A deliberate journey
Where You Begin
Your Role
The programme begins by establishing a way of thinking about your role as an L&D professional that reframes everything that follows. You are not simply a training provider, you are running a one person business within your own organisation, with investors, customers and a value proposition. Be clear on the commercial value you create in your role.
Understanding Any Business Quickly
The Business Ecosystem And Commercial Context
A practical approach to reading any new business environment quickly. How businesses are funded, structured and organised along with the seven activity types that shape how different businesses operate and influence what their leaders care about. These elements underpin our ability to ask questions that demonstrate genuine commercial curiosity and to identify opportunities to add value through L&D.
The Financial Foundation
The Language Business Leaders Use
A plain language overview of financial statements, how budget approvals work, how investment decisions get made and how business leaders are assessed by the people above them. The goal isn't to make you a finance expert but to ensure you feel comfortable enough in dialogue with senior colleagues including connecting your L&D investment proposals to the returns they care about.
Thinking Commercially In Your Role
Identifying And Articulating Business Opportunities
A practical approach to adopting a business development mindset that helps professionals identify commercial opportunities in their day to day client and stakeholder interactions. How to think about client conversations not just as service delivery moments but as relationship and opportunity development moments. How to communicate the commercial value of learning in terms that land with business leaders.
The Relationship Approach
Conscious Business Leader Relationship Building
A simple and practical approach to building genuine relationships with the business leaders you interact with. Built around positive engagement, genuine commercial curiosity, a partnership mindset and a willingness to resolve that goes beyond the immediate. A way of thinking about c-level interactions that makes relationships naturally more valuable and more trusted.
The Rest
Stories, Observations & Objective Questions
Much of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a practical technique drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at your specific situation and your relationships with others, internally and externally.
Where You Arrive
Clarity, Challenge & Next Steps
The programme ends with a challenge. What have you concluded? And what are you going to do differently?
A Note On Format
Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done you'll see your role, your organisation, your target businesses and the quality of your engagement with greater clarity.
'This isn't training in a traditional sense. It's a structured journey of practical teaching, objective reflection and immediately applicable thinking.'
Clarity Focus
This programme helps you see clearly where you are alongside the teaching it provides. Most development starts with answers, this starts with questions. It helps you understand your current situation, your capabilities and your commercial contribution. That clarity makes everything land with more specificity and usefulness. It’s built for professionals that want to further develop their business acumen alongside their existing knowledge.
Real Approaches From Real Operational Experience
Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. Among frameworks covered, Activity Model Acumen™️ and PPMCleadership™️ are not borrowed models given new names. They are original and developed from identifying the recurrent ingredients in successful individuals and teams and observing where people often come unstuck.
Designed To Be Genuinely Enjoyable
Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 2.5 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.
Direct Access To Rob
Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and will engage with your specific reality rather than a generic answer.
- Mark Graham, The Counselling Foundation
- Chris Griffiths, Travel A La Carte
Highly Experienced, Practical, Operationally Grounded
Rob Evans has spent more than 35 years working operationally inside 150+ businesses worldwide, with C-suite and project roles spanning operations, finance and general management, involvement in over 50 acquisitions and a nomination for CFO Of The Year in South Africa while serving as CFO of a $6.5bn revenue group.
He has seen at close quarters what learning and development activity produces genuine commercial impact and understand that the most effective L&D professionals are those who understand commercial context as well as they understand learning methodologies.
Based on 35+ years working inside 150+ businesses worldwide, it’s not theory. It's what Rob observed working and where he saw folks come unstuck.
- Yvonne Chin Irving, CET
- Extract From Corporate Stock Exchange Announcement
- Mark Graham, The Counselling Foundation
For L&D professionals who want to be seen as genuine commercial contributors rather than training providers
> Freelance L&D professionals who want to develop the business acumen and commercial confidence to engage with clients at a genuinely strategic level.
> Former teachers who have moved into corporate L&D and want to develop the business and commercial understanding that makes them genuinely effective in a commercial environment.
> Sales enablement specialists who want to understand the business context their sales teams are operating in more deeply so their enablement work is more commercially relevant.
> Any L&D professional whose career progression wants to connect their work more directly to the commercial outcomes that determine whether learning investment is seen as essential or discretionary.
> L&D professionals who want to use PPMCleadership™️ as a practical lens for understanding what leaders actually need to develop and designing more commercially grounded leadership development programmes as a result.
You'll find our work guiding you to comprehensively examine how you think about your role, how you equip yourself, how you approach your work with prospects and customers, how you operate internally, how you communicate and how you adapt. Our material is designed to facilitate your considered and candid reflection. We share the lessons of our experiences and reflections illustrated with personal stories, examples and other relevant commentaries. We help you relate this material to your situation through our use of carefully crafted questions. Our goals are to provoke thought, to help you analyse your situation, to help you find ways to enhance your commercial and operational contributions and to equip you with tools and methodologies you can apply throughout your career.
You proceed at the pace that suits you best. Within the material many questions are posed for reflection relating to how you approach your career, work and professional development. You take whatever time you wish to devote to reflection on each question as your value comes from utilising the programme as best suits you.
We want you to succeed and success comes from action. All of the material is immediately available on purchase and remains accessible to you for 30 days. We encourage you to commit to moving ahead with your programme as soon as practicable after you've made the decision to participate. Your value from the programme will come from the steps that you take arising from the thoughts that emerge and decisions you make as you engage with the programme. The sooner you engage the sooner you will realise the benefits for you.
Yes. Every month we hold a live, invite only, one hour, online Q&A forum to provide you with the opportunity to raise any questions you have on the material. You will be invited to three monthly sessions scheduled following purchase. We will send you the invitations via the email address that you supply on purchasing your programme. We vary the times and days of the week on which forums are held to allow you the maximum opportunity to attend at least one of the three sessions to which you will be invited.
Yes. Our programme is business focused and every organisation is in business. Business principles apply whether you work for a 'for profit' organisation, a public sector body or a 'not for profit'. Each has investors, customers, employees, suppliers and other partners and stakeholders. Each organisation has to deliver some blend of experiences and solutions to its customers and in so doing it is seeking to deliver a return to its funding providers, a return that could be in a financial form or in the fulfilment of obligations.
We have developed the tools and methodologies we share based on the lessons of our own operational experiences. We have intentionally developed them to be straightforward and memorable for your day to day use. The tools we share include Activity Model Acumen™️, B2BcxoSelling™️, PPMCLeadership™️ and a range of other practical operational aide memoires. All are designed to be simple enough to remember and are immediately applicable in your role.
Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.
Around 2.5 hours of short focused video lessons
Mobile enabled, watch in chunks of 15 minutes
Practical business teaching
Reflective questions throughout to personalise the learning to your specific situation
Ways of thinking you can use immediately
Action oriented - 30 days to complete videos before forum
Direct answers to your specific questions and situation at live online forum session led directly by Rob Evans