'Rob spends time upfront getting you to understand where you operate today, how does the business and the team operate? Is the business designed to win? Is our culture right for us and is it working? And several other relevant questions. The great thing about this approach is before he has taught me any new capability, he has taught me to really understand where my challenges are in leadership. It has my brain identifying linkages between aspects of business and leadership I hadn't thought of. This is a far more effective way of learning in my view.'

- Mark Graham, The Counselling Foundation


The most effective L&D leaders do two things. Firstly they lead their team as a commercially effective business within an organisation. Secondly they develop colleagues across the organisation with a depth of business understanding that most L&D functions never achieve. 

This programme is built to develop both capabilities. 

The first purpose is straightforward. L&D spend is discretionary. The L&D leaders who protect and grow their budgets do so because they are very effective at connecting their function’s work to the business outcomes that CEOs and CFOs care about. Revenue growth, commercial capability, leadership effectiveness, staff retention and win rates command the attention that course completions, satisfaction scores and learning hours don’t. Developing the commercial confidence, financial literacy and strategic business partnership capability to make that connection clearly and compellingly is what the first dimension of this programme addresses. 

The second purpose of this programme may be less obvious but is equally important. The programme is structured to teach PPMCleadership™, The Natural Cycle of Team Success™️, Activity Model Acumen™️ and a range of practical techniques and aide memoires for decision making, strategic thinking, relationship building and communication.  These are practical lenses for understanding what colleagues across the organisation need to develop. The L&D leader that understands practically what makes leadership environments effective and understands practically how to effectively engage  on a business level with senior decision makers designs and commissions development that is more grounded, contextually relevant and commercially impactful than one who designs through a theoretical lens.

You will benefit from this programme if any of the following feel true:

> You want to be seen as a genuine strategic business partner rather than a training delivery function.

> You find it challenging to demonstrate the commercial impact of your L&D function in terms that resonate with the CEO and CFO.

> You want the financial literacy to engage credibly in commercial conversations about return on development investment. 

> You lead an L&D team and want a more practical and commercially grounded approach to leading your team effectively. 

> You want to use PPMCleadership™ framework not just to lead your own team but to deliver more practically grounded development for leaders across your organisation.

> You want to connect your L& D strategy more effectively explicitly to the business outcomes your organisation is trying to achieve.

> You find it difficult to get organisational buy-in for L&D initiatives and are looking for more commercially compelling rationales for proposals you are presenting. 

> You want to develop the commercial confidence to operate as a genuine peer with the CEO, CFO and COO rather than as a support function reporting to them.

What's Included

A thought provoking journey


Short Focused Video Lessons

Stories, practical business teaching, immediately applicable techniques, real-world observations and reflective questions. Each video under six minutes, most under three. Around 4 hours total. Mobile enabled. Filmed across multiple locations. Each video either teaches, provokes or challenges.


Live Online Forum With Rob

A group session led directly by Rob Evans where you bring your questions, your specific situation, your challenges. This is a live conversation with someone who has worked operationally inside 150+ businesses worldwide and understands the challenges L&D leaders face in commanding the attention of CEOs and CFOs. Direct access. Your questions answered.


Practical Ways Of Thinking

PPMCleadership™️, The Natural Cycle of Team Success™️, Activity Model Acumen™️ and a range of practical techniques and aide memoires for decision making, strategic thinking, relationship building and communication that serve the dual purpose described above. PPMCleadership™️ and The Natural Cycle of Team Success™️ apply both a business and a people lens to the environments created for colleagues to succeed. Activity Model Acumen™️ accelerates the practical understanding of the variety of commercial contexts you and your colleagues engage with both internally and externally.  All techniques are designed to be simple enough to remember and immediately applicable in your own role and those of your colleagues.


How The Programme Works

An experience, not a lecture.


Where You Begin

Orientation And Business Context

Before anything else the programme establishes a way of thinking about your role, your organisation and your stakeholders that reframes everything that follows. You will examine the business ecosystem you operate in, the expectations of the various stakeholders you serve and how the best leaders think about exceeding those expectations rather than simply meeting them.

What The Role Actually Demands

The  role is among the most varied at senior level.  The programme examines the different flavours of responsibility that exist across organisations, the opportunity to shape the role to fit your specific strengths and the commercial, strategic and cultural dimensions that most operational development overlooks.

The Commercial And Financial Foundation

A practical grounding in how businesses work, how they are funded, how the financial picture tells a story about the organisation, and how the best operational leaders engage with that picture rather than leaving it to the finance function alone.  Accessible and thought provoking whether you have a financial background or not.


The Middle

Stories, Observations & Objective Questions

The heart of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a practical technique drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at you and your specific situation. Some will be comfortable, some won't. 


The Leadership Environment

PPMCleadership™️ and The Natural Cycle of Team Success™️

Two proprietary approaches for thinking clearly about the environment you and your senior colleagues have created for your people and where your team is in its development cycle. PPMCleadership™️ covers People, Principles, Mechanics and Culture. The Natural Cycle of Team Success™️ covers the management styles that best serve the phases teams move through. Together they give you a useful practical lens for continually examining and improving what you have built around you.


Where You Arrive

Clarity, Challenge & Next Steps

The programme doesn't end with a summary, it ends with a challenge. What have you concluded? And what are you going to do differently?


A Note On Format 

Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done you'll see your role, your organisation and the environment you have created with greater clarity than the day to day allows.


Why This Programme Is Different

'This isn't training in a traditional sense. It's a structured journey of practical teaching, objective reflection and immediately applicable thinking.'


Clarity First

Before teaching you anything new this programme helps you see clearly where you are. Most leadership development starts with answers, this starts with questions. Before introducing any new capability it helps you understand your current situation, your team, your commercial contribution, your strategic clarity and your culture. That clarity makes everything that follows land with more specificity and usefulness.


Real Approaches From Real Operational Experience 

Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. PPMCleadership™️ and The Natural Cycle of Team Success™️ are not borrowed models given new names.  They are original and developed from identifying the recurrent ingredients in successful teams and observing where struggling teams come unstuck.


Designed To Be Genuinely Enjoyable 

Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 4 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.


Direct Access To Rob

Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and will engage with your specific reality rather than a generic answer.


'CEO's rarely create the time and space for reflection, this is a very engaging and thought provoking way to help you along the journey.'

- Lynn Murphy, Plugable Technologies 


All the critical issues we face in building a business are dealt with cleverly and interestingly. It attacks them from a different angle, focuses our thoughts and highlights practical ways to develop in our roles and for our business. I feel this course is very beneficial.'

- Chris Griffiths, Travel A La Carte 


'Plenty of food for thought, it gets you to think of how you are running the business'

- Ian Edwards, The Westgrove Group 


'You always make me think'

- Gahn Lane, Pindrop


'I can hand on my heart say that this is the only self-reflection content / engagement I have encountered.'

- Mevin Anenden, Logicalis


'Thoroughly enjoyed Rob's way of presenting....and the few cameo appearances of his dog!'

- Mark Graham, The Counselling Foundation

A Flavour Of Outperformance Highway Programmes

Programme Author: Rob Evans

Highly Experienced, Practical, Operationally Grounded

Rob Evans has spent more than 35 years working operationally inside 150+ businesses worldwide, with C-suite and project roles spanning operations, finance and general management, involvement in over 50 acquisitions and a nomination for CFO Of The Year in South Africa while serving as CFO of a $6.5bn revenue group. 

Based on 35+ years working inside 150+ businesses worldwide, its not theory.  It's what Rob observed working and where he saw folks come unstuck.


'When I needed career advice at a major career junction, I turned to Rob for help and he quickly jumped on a call with me despite the time zone difference. I left that call with clarity and focus. I left that call feeling empowered, supported and super-sensible! I left that call knowing that I just needed to make my plan and execute it. It's all substance and no fluff drawn from his extensive and multifaceted career in the corporate world.' 

- Yvonne Chin Irving, CET


'Rob has very strong strategic and operational credentials having worked extensively around the world and held a wide range of financial, operational and M&A roles'

- Extract From Corporate Stock Exchange Announcement


'I would thoroughly recommend Rob's courses. He is a very successful and astute business leader with a wealth of experience to share.'

- Mark Graham, The Counselling Foundation


Who This Is For

For L&D leaders who want to lead with more clarity, commercial impact and intention.

This programme works whether you're new to the L&D leader role or established in it, whether your organisation is growing, transforming or under pressure, and whether your primary challenge is strategic, commercial, cultural or all three.

> L&D leaders who want to operate with more strategic impact alongside their operational responsibilities.

> Corporate trainers who want a holistic framework for thinking about their team, their function and their commercial contribution.

> New L&D leaders who want to get oriented quickly and clearly in a complex and ill-defined role.

> Established L&D leaders who want to challenge and evolve their impact.

> Any senior L&D leader who wants to be seen as a genuine commercial partner than the person who keeps things running.

This programme is for those who are ready to think honestly about their situation and act on what they find.  It is not for those going through the motions.

Frequently Asked Questions

  • What can I expect from the programme?

    You'll find the programme guiding you through an objective examination of your organisation, your operational context and your leadership through considered and candid reflection. Rob shares lessons from his experiences illustrated with personal stories, examples and real-world observations. Carefully crafted questions at the end of each video help you relate the material to your specific situation. The goal is to provoke thought, help you analyse your situation and equip you with practical ways of thinking you can apply throughout your career.

  • Can I go at my own pace?

    Yes. The material is available immediately on purchase and you proceed at whatever pace suits you. Many questions are posed for reflection and you take whatever time feels right for each one. Your value comes from engaging with the programme in the way that best suits how you think and work.

  • When can I access the material?

    All material is immediately available on purchase. We find that participants who engage quickly get most from the programme and the forum access is structured to support this. We encourage you to begin as soon as practicable after purchase.

  • When can I attend the forum?

    Every month a live invite-only online forum is held directly by Rob Evans. You will be invited to three monthly sessions following purchase. We vary the times and days to give you the best opportunity to attend at least one. This is a live session, not a recording, where you bring your specific questions and situations directly to Rob.

  • Is this relevant if I work in a not-for-profit or public sector organisation?

    Yes. Every organisation operates in a business context. Each has investors, customers, employees, suppliers and stakeholders. Each must deliver value to those it serves and generate a return, financial or otherwise, to those who fund it. The approaches and thinking in this programme apply across all organisational types.

  • What practical approaches and techniques does the programme include?

    The programme includes PPMCleadership™️, The Natural Cycle of Team Success™️, Activity Model Acumen™️, The Three Levels Of Endeavour™️, The Five Cornerstone Principles Of Planning™️, The CulturalVEST™️ and a range of other practical aide memoires for leadership, communication, decision making and relationship building. All are designed to be simple enough to remember and are immediately applicable in your role.

Programme Contents

  1. Introduction

  2. Our Imperatives

  3. Our Biggest Assets

  4. Our Context

  5. Our Impact

  6. Our Growth

About This Programme

  • £675.00
  • 4 hours of video content
  • Price Includes Online Forum

One-time payment

Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.

  • Around 4 hours of short focused video lessons

  • Mobile enabled, watch in chunks of 15 minutes

  • Practical business teaching and immediately applicable techniques

  • PPMCleadership™️, The Natural Cycle of Team Success™️, Activity Model Acumen™️

  • Reflective questions throughout to personalise the learning to your specific situation

  • Action oriented - 30 days to complete videos before forum

  • Live online forum session led directly by Rob Evans

  • Direct answers to your specific questions and situation

  • If you are looking to develop a team, a dedicated group forum session with Rob Evans can be added for no extra charge for cohorts of five or more