- Mevin Anenden, Logicalis
Data professionals receive extensive training in analytical methodology, technical tools and industry-specific metrics. Less common is a grounding in how businesses actually work at a holistic level, what the senior leaders who commission and consume their work are focused on and how to communicate analytical findings in terms that enable non-technical business leaders to act on them.
Technically impressive work needs to land commercially. Intellectually appreciated insights need to be put into practice. Recommendations that aren’t communicated in the language of business outcomes run the risk of not getting acted on. Individuals with excellent analytical capability can find that their careers plateau if they don’t develop the business acumen to communicate in ways that resonate with business leaders.
This programme gives technically excellent data analysts the business understanding, commercial context and communication capability to ensure that analytical work lands with impact.
You will benefit from this programme if any of the following feel true:
> You produce strong analytical work but feel it doesn’t always land with the commercial impact it deserves.
> You find it challenging to communicate complex analytical findings in terms that resonate with non-technical senior business leaders.
> You want to understand the commercial context your work sits within more deeply so that your analysis is more relevant, more actionable and more connected to the decisions your stakeholders are making.
> You feel more confident in technical analytical conversations than in commercial conversations with senior stakeholders.
> You want to move from being seen as a technical resource to being seen as a genuine commercial business partner.
> You are aware that colleagues with similar or lesser technical capability are progressing faster because of their commercial confidence and business credibility.
> You want to develop the business understanding that helps you produce analysis that is not just technically excellent but commercially compelling.
A thought provoking experience
Short Focused Video Lessons
Stories, practical business teaching, immediately applicable techniques, real-world observations and reflective questions. Each video under five minutes, most under two. Around 2.5 hours total. Mobile enabled. Filmed across multiple locations. Each video either teaches, provokes or challenges.
Live Online Forum With Rob
A group session led directly by Rob Evans where you bring your specific situations, commercial challenges and your questions about engaging more effectively with clients, prospects and senior stakeholders. Direct access to someone who has worked operationally inside 150+ businesses worldwide and understands the commercial value of the operations professional better than most.
Practical Ways Of Thinking
Activity Model Acumen™️ for understanding any organisation quickly and contextualising analytical work within the commercial dynamics of the business it serves. Plain language financial literacy covering how business leaders make investment decisions and the key financial metrics they are accountable for, which shapes what analytical insights they find most valuable. A framework for conscious business leader relationship building. The importance of having clarity over business outcomes. An introduction to PPMCleadership™️ as a lens for understanding the leadership dynamics of the organisation your work is serving.
A deliberate journey
Where You Begin
Your Role
The programme begins by establishing a way of thinking about your role and your contribution that reframes everything that follows. You are not just producing analytical outputs, you are a commercial contributor whose work serves to change how business leaders think, decide and act. You can think of yourself as running a one person business within your own organisation, with investors, customers and a value proposition. Be clear on the commercial value you create in your role.
Understanding Any Organisation Quickly
The Business Ecosystem And Commercial Context
A practical approach to reading any business environment quickly at a commercial level beyond industry-specific metrics. How businesses are funded, structured and organised along with the seven activity types that shape how different businesses operate, influence what their leaders care about and determine what analytical insights are most relevant to their decision making. The data professional who understands the commercial activity of the organisation they are serving produces analysis that is more relevant and more actionable by design.
The Financial Foundation
The Language Business Leaders Use
A plain language overview of financial statements, how budget approvals work, how investment decisions get made and how business leaders are assessed by the people above them. The goal isn't to make you a finance expert but to ensure you feel comfortable enough in dialogue with senior colleagues that you are able to frame analytical work in the financial and business outcome terms that resonate well with those who need to act on it.
Thinking Commercially In Operations
Identifying And Articulating Business Opportunities
A practical approach to adopting a business development mindset that helps operations professionals identify commercial opportunities in their day to day client and stakeholder interactions. How to think about client conversations not just as service delivery moments but as relationship and opportunity development moments. How to communicate the commercial value of operational improvement in terms that land with business leaders.
The Relationship Approach
Conscious Business Leader Relationship Building
A simple and practical approach to building genuine relationships with the business leaders you interact with. Built around positive engagement, genuine commercial curiosity, a partnership mindset and a willingness to resolve that goes beyond the immediate. A way of thinking about c-level interactions that makes relationships naturally more valuable and more trusted beyond technical respect.
The Rest
Stories, Observations & Objective Questions
Much of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a practical technique drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at your specific situation and your relationships with others, internally and externally.
Where You Arrive
Clarity, Challenge & Next Steps
The programme ends with a challenge. What have you concluded? And what are you going to do differently?
A Note On Format
Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done you'll see your role, your organisation, other businesses and the quality of your engagement with greater clarity.
'This isn't training in a traditional sense. It's a structured journey of practical teaching, objective reflection and immediately applicable thinking.'
Clarity Focus
This programme helps you see clearly where you are alongside the teaching it provides. Most development starts with answers, this starts with questions. It helps you understand your current situation, your capabilities and your commercial contribution. That clarity makes everything land with more specificity and usefulness. It’s built for expert professionals who are strong on the technical side of their work and who want to further develop their business acumen to add to their core capabilities.
Real Approaches From Real Operational Experience
Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. Among frameworks covered, Activity Model Acumen™️ and PPMCleadership™️ are not borrowed models given new names. They are original and developed from identifying the recurrent ingredients in successful individuals and teams and observing where people often come unstuck.
Designed To Be Genuinely Enjoyable
Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 2.5 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.
Direct Access To Rob
Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and will engage with your specific reality rather than a generic answer.
- Mark Graham, The Counselling Foundation
- Chris Griffiths, Travel A La Carte
Highly Experienced, Practical, Operationally Grounded
Rob Evans has spent more than 35 years working operationally inside 150+ businesses worldwide, with C-suite and project roles spanning operations, finance and general management, involvement in over 50 acquisitions and a nomination for CFO Of The Year in South Africa while serving as CFO of a $6.5bn revenue group.
Everything in this programme is drawn from Rob’s direct operational experience which includes serving in C-Level roles in multiple international groups.
Based on 35+ years working inside 150+ businesses worldwide, its not theory. It's what Rob observed working and where he saw folks come unstuck.
- Yvonne Chin Irving, CET
- Extract From Corporate Stock Exchange Announcement
- Mark Graham, The Counselling Foundation
For data professionals looking to translate analytical output into more commercial impact
> Customer facing data analysts and data scientists who want to communicate their work in terms that land with business leaders as much as they do with technical peers.
> Data professionals who want to understand the business context their work sits within more deeply so that their analysis is more commercially relevant and more likely to be acted on.
> Any analytical professional who wants to be seen as a genuine business partner rather than a technical resource.
> Data professionals whose careers have plateaued despite genuine analytical capability and who want to develop the commercial confidence and business credibility that will open new doors.
You'll find our work guiding you to comprehensively examine how you think about your role, how you equip yourself, how you approach your work, how you operate internally and externally, how you communicate and how you adapt. Our material is designed to facilitate your considered and candid reflection. We share the lessons of our experiences and reflections illustrated with personal stories, examples and other relevant commentaries. We help you relate this material to your situation through our use of carefully crafted questions. Our goals are to provoke thought, to help you analyse your situation, to help you find ways to enhance your commercial and operational contributions and to equip you with tools and methodologies you can apply throughout your career.
You proceed at the pace that suits you best. Within the material many questions are posed for reflection relating to how you approach your career, work and professional development. You take whatever time you wish to devote to reflection on each question as your value comes from utilising the programme as best suits you.
We want you to succeed and success comes from action. All of the material is immediately available on purchase and remains accessible to you for 30 days. We encourage you to commit to moving ahead with your programme as soon as practicable after you've made the decision to participate. Your value from the programme will come from the steps that you take arising from the thoughts that emerge and decisions you make as you engage with the programme. The sooner you engage the sooner you will realise the benefits for you.
Yes. Every month we hold a live, invite only, one hour, online Q&A forum to provide you with the opportunity to raise any questions you have on the material. You will be invited to three monthly sessions scheduled following purchase. We will send you the invitations via the email address that you supply on purchasing your programme. We vary the times and days of the week on which forums are held to allow you the maximum opportunity to attend at least one of the three sessions to which you will be invited.
Yes. Our programme is business focused and every organisation is in business. Business principles apply whether you work for a 'for profit' organisation, a public sector body or a 'not for profit'. Each has investors, customers, employees, suppliers and other partners and stakeholders. Each organisation has to deliver some blend of experiences and solutions to its customers and in so doing it is seeking to deliver a return to its funding providers, a return that could be in a financial form or in the fulfilment of obligations.
We have developed the tools and methodologies we share based on the lessons of our own operational experiences. We have intentionally developed them to be straightforward and memorable for your day to day use. The tools we share include Activity Model Acumen™️, B2BcxoSelling™️, PPMCLeadership™️ and a range of other practical operational aide memoires. All are designed to be simple enough to remember and are immediately applicable in your role.
Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.
Around 2.5 hours of short focused video lessons
Mobile enabled, watch in chunks of 15 minutes
Practical business teaching
Reflective questions throughout to personalise the learning to your specific situation
Ways of thinking you can use immediately
Action oriented - 30 days to complete videos before forum
Direct answers to your specific questions and situation at live online forum session led directly by Rob Evans