'I've learnt a great deal from it. Much of this course made me think about about past roles and more on the mistakes than successes (why do we do that?). I know I always wanted to look after people and lead well when in this type of role, but I was often so focused on the objectives, I know I made mistakes. It's experience I wish I'd have had access to back then.  If you have a passion for the team as well as the business direction, I strongly believe you will benefit from these courses.'

- Mark Graham, The Counselling Foundation


You have worked hard for your qualification, know your subject and arrive motivated and capable. 

Very quickly you discover that your education didn't fully prepare you for the commercial reality of professional life.

Too few arrive knowing how organisations actually work, how decisions get made and what business leaders are focused on. 

And too few arrive confidently engaging with colleagues in ways that build credibility without anxiety and feeling comfortable they're being genuinely useful rather than simply technically present.

It takes years of trial and error, uncomfortable moments and slowly accumulating commercial awareness for most graduates to catch up to a reality that they're rarely briefed on.

It does not have to take that long.

You will benefit from this programme if any of the following feel true:

> You are about to start a new role and want to arrive genuinely prepared rather than hoping to figure it out as you go.

> You are in the early stages of your career and feel a gap between what your education prepared you for and what the workplace requires.

> You want to understand how organisations work, how decisions get made and how to engage with colleagues and leaders in ways that build credibility from the start.

> You want to be the graduate who hits the ground running rather than the one who spends the first year catching up.

> You want to operate with commercial awareness and conscious relationship building habits from the very beginning rather than developing them slowly through experience.

> You want to contribute meaningfully rather than just being present and you want the commercial grounding to make that possible.

What's Included

A thought provoking journey

A complete self-contained experience designed to be finished in a single sitting or broken into manageable chunks on mobile.


Short Focused Video Lessons

Stories with a point, practical business techniques, real-world observations and reflective questions. Each video under five minutes, most under two. Around 3 hours total. Mobile enabled. Designed to be consumed in the days before you start or in the first weeks of a new role.


Live Online Forum With Rob

A group session led directly by Rob Evans where you bring your questions about the situations you are navigating, the dynamics you are trying to understand and the conversations you are finding challenging. Real answers from someone who has worked inside 150+ businesses worldwide and understands the commercial reality you are entering from the ground up. 


Practical Ways Of Thinking

Every technique in this programme is designed to be immediately applicable in your first weeks and months in a professional environment. You leave with practical ways of thinking about your role, your colleagues, your organisation and your career that most graduates take years to develop through experience alone.

How The Programme Works

An experience, not a lecture.

Where You Begin

Orientation

The programme begins by establishing a way of thinking about yourself and your role that's helpful for everything that follows. 

Your mindset shifts from that of a graduate finding your feet to that of a professional running a one-person business within an organisation, with investors to satisfy, customers to serve and a value proposition to develop and deliver.

This single reframe changes how you think about everything from your first day meeting to your first performance review.


The Business Foundation

How Organisations Work

A practical grounding in how businesses are funded, structured and organised. The activity types that shape different organisation's preoccupations and ways of operating.  The difference between head office and operational entities, between B2B and B2C, between the different functions within an organisation and how they interrelate. 

This is the commercial context that few graduates are given and that changes how confidently you navigate the organisation you have just entered.


The Financial Foundation

The Language Of Business Decision-Making

A plain language overview of financial statements, how budgets work, how investment decisions get made and how management is assessed by the people above them. This isn't presented to make you a finance expert, it's to make you comfortable enough that you don't feel caught out when conversations cover financial terms.


The Relationship Foundation

Building Credibility From Day One

A practical approach to conscious relationship building with colleagues, leaders and clients. The platform to be comfortable engaging with people significantly more senior without being either too deferential or overconfident. How to contribute in discussions and operate in ways that build rather than undermine your credibility. How to put yourself in the shoes of those around you and understand what they need from you.


How We Set Ourselves Up

Roles, Goals And The People We Surround Ourselves With

A structured way of thinking about how you are setting yourself up for the role you are in and the career you want to build. How to think about the goals you are working towards and immediate role fit. How to build the professional community and contacts that will serve you throughout your career.  How to equip yourself consciously beyond the technical acumen which has helped you get your first opportunities in the corporate world.


The Middle

Stories, Observations And Relatable Questions

A series of short focused videos drawing on real operational experience. Each one ends with a reflective question directed at you and your specific situation. Some will be comfortable, others not so, all aimed at preparing you well for what's ahead.  


Where You Arrive

Clarity & Next Steps

The programme ends with a challenge. What have you concluded? And what are you going to do with what you've acquired from the programme?


A Note On Format 

Every video in this programme teaches, provokes or challenges. You can complete the entire programme in a single sitting or in fifteen minute chunks on your phone. When you're done, for years you'll see the world with greater clarity than many of your peers.

Why This Programme Is Different

'This isn't training in a traditional sense. It's a structured journey of practical teaching, objective reflection and immediately applicable thinking.'


Clarity Focus

This programme helps you see clearly where you are alongside the teaching it provides. Most development starts with answers, this starts with questions. It helps you understand your current situation, your capabilities and your commercial contribution. That clarity makes everything land with more specificity and usefulness.


Real Approaches From Real Operational Experience 

Every technique in this programme is drawn from direct experience and observation across 150+ businesses worldwide. Among frameworks covered, Activity Model Acumen™️ and PPMCleadership™️ are not borrowed models given new names.  They are original and developed from identifying the recurrent ingredients in successful individuals and teams and observing where people often come unstuck.


Designed To Be Genuinely Enjoyable 

Short sharp videos filmed across multiple locations. Personal stories, practical techniques and reflective questions throughout. Around 3 hours total. Mobile enabled and consumable in fifteen minute chunks. The more enjoyable the experience the more likely it is to positively change how you actually lead.


Direct Access To Rob

Every programme includes a live online forum with Rob Evans directly. A live group conversation where you bring your questions and challenges to someone who has been in the room with many businesses worldwide and will engage with your specific reality rather than a generic answer.


'I had the pleasure of working with Rob Evans and I can't speak more highly about him. Not only is Rob incredibly insightful and knowledgeable, he is a genuine person and great fun to be around. Love his stuff.'

- Gary Lomas, Onnec Group


'I am a huge fan of Rob and encourage you to check this out, he has great insights  #improvedoutcomes'

- Gahn Lane, Pindrop


'Rob spends time upfront getting you to understand where you operate today, how does the business and the team operate? Is the business designed to win? Is our culture right for us and is it working? And several other relevant questions. The great thing about this approach is before he has taught me any new capability, he has taught me to really understand where my challenges are in leadership. It has my brain identifying linkages between aspects of business and leadership I hadn't thought of. This is a far more effective way of learning in my view.'

- Mark Graham, The Counselling Foundation


'I found this course both useful and interesting. I now have a clearer understanding of the big picture and will be looking to focus on the most critical areas that will make the most significant difference to the business.'

- Chris Griffiths, Travel A La Carte

For Organisations

Investing In Your Early Career Professionals


Graduates arrive capable and motivated. 

Few arrive commercially prepared for the reality of professional life.

This programme gives them the commercial grounding, business understanding and conscious operating habits that most graduates develop slowly through trial and error through their early years of employment.

For cohorts of ten or more, a dedicated group forum session with Rob Evans can be added for no extra charge. A ninety minute live session where your graduates bring their specific questions and situations directly to him.

A Flavour Of Outperformance Highway Programmes

Programme Author: Rob Evans

Highly Experienced, Practical, Operationally Grounded

Rob Evans has spent more than 35 years working operationally inside 150+ businesses worldwide. 

He has worked with thousands of professionals and has observed consistently what separates those who hit the ground running from those who spend years catching up. 

For those early in their career the difference is almost never intelligence or effort. It is the commercial grounding, contextual awareness and conscious operating habits that many graduates don't acquire quickly.

Everything is this programme is drawn from Rob's direct operational experience. It's not theory, it's what Rob observed working and where he saw folks come unstuck.


'Fantastic Practical Learning Experience. This course is holistic, it took me on a journey, which looked at finance / sales / customers / organisational construct etc. It took me three to four hours and I was able to easily learn new ideas / approaches / tools.' 

- Mevin Anenden, Logicalis


'I'm part way through the training course on business leadership with Rob Evans and loving it. The old brain synapses are firing off left, right and centre! Rob spends time upfront getting you to understand where you operate today, how does the business and the team operate? Is the business designed to win? Is our culture right for us and is it working? And several other relevant questions. The great thing about this approach is before he has taught me any new capability, he has taught me to really understand where my challenges are in leadership. It has my brain identifying linkages between aspects of business and leadership I hadn't thought of.  This is a far more effective way of learning in my view and I think learning at a leadership level really needs to be done this way, there is no 'out of the box' solution. It's experience gained as we progress and experience shared by successful leaders like Rob.'

- Mark Graham, The Counselling Foundation


'When I needed career advice at a major career junction, I turned to Rob for help and he quickly jumped on a call with me despite the time zone difference. I left that call with clarity and focus. I left that call feeling empowered, supported and super-sensible! I left that call knowing that I just needed to make my plan and execute it. It's all substance and no fluff drawn from his extensive and multifaceted career in the corporate world.' 

- Yvonne Chin Irving, CET

Who This Is For

For graduates and early career professionals who want to contribute confidently and commercially from the very start

This programme works whether you are about to start your first role or in the early years of your career and aware of the gap between what you were prepared for and what the workplace actually requires.

> Graduates about to enter the workforce who want to arrive genuinely prepared rather than hoping they will figure it out as they go.

> Early career professionals who feel the gap between their education and the commercial reality of professional life and want to close it deliberately rather than slowly through trial and error.

> Any professional in the first two to three years of their career who wants to develop the commercial awareness, business understanding and conscious relationship building habits that will serve them throughout their working life.

> For organisations: HR leaders, L&D leaders, directors and graduate programme managers who want their graduates to contribute meaningfully from their first weeks rather than spending their first year catching up.

Frequently Asked Questions

FAQ

  • What can I expect from the programme?

    You'll find our work guiding you to comprehensively examine how you think about your career, how you equip yourself, how you approach any work with prospects and customers, how you operate internally, how you communicate and how you adapt. Our material is designed to facilitate your considered and candid reflection. We share the lessons of our experiences and reflections illustrated with personal stories, examples and other relevant commentaries. We help you relate this material to your situation through our use of carefully crafted questions. Our goals are to provoke thought, to help you analyse your situation, to help you find ways to enhance your commercial and operational contributions and to equip you with tools and methodologies you can apply throughout your career.

  • How long will it take me to complete the programme?

    You proceed at the pace that suits you best. Within the material many questions are posed for reflection relating to how you approach your career, work and professional development. You take whatever time you wish to devote to reflection on each question as your value comes from utilising the programme as best suits you.

  • Is all of the programme immediately available following purchase or is it made available to participants in stages?

    We want you to succeed and success comes from action. All of the material is immediately available on purchase and remains accessible to you for 30 days. We encourage you to commit to moving ahead with your programme as soon as practicable after you've made the decision to participate. Your value from the programme will come from the steps that you take arising from the thoughts that emerge and decisions you make as you engage with the programme. The sooner you engage the sooner you will realise the benefits for you.

  • Will I have the opportunity to raise questions?

    Yes. Every month we hold a live, invite only, one hour, online Q&A forum to provide you with the opportunity to raise any questions you have on the material. You will be invited to three monthly sessions scheduled following purchase. We will send you the invitations via the email address that you supply on purchasing your programme. We vary the times and days of the week on which forums are held to allow you the maximum opportunity to attend at least one of the three sessions to which you will be invited.

  • I work for a 'non-commercial' organisation, is the programme relevant to me?

    Yes. Our programme is business focused and every organisation is in business. Business principles apply whether you work for a 'for profit' organisation, a public sector body or a 'not for profit'. Each has investors, customers, employees, suppliers and other partners and stakeholders. Each organisation has to deliver some blend of experiences and solutions to its customers and in so doing it is seeking to deliver a return to its funding providers, a return that could be in a financial form or in the fulfilment of obligations.

  • You've mentioned tools and methodologies, can you tell me more?

    We have developed the tools and methodologies we share based on the lessons of our own operational experiences. We have intentionally developed them to be straightforward and memorable for your day to day use. They are frameworks for leadership, organising thought and operational execution. The tools and frameworks we share include Activity Model Acumen™️, B2BcxoSelling™️, PPMCLeadership™️, The Five Cornerstone Principles Of Planning™️ and other frameworks for communication and career planning.

Programme Contents

  1. Introduction

  2. The First Investment

  3. The Second Investment

  4. The Third Investment

  5. The Fourth Investment

  6. The Fifth Investment - Introduction

About This Programme

  • £225.00
  • 3 hours of video content
  • Price Includes Online Forum

One-time payment

Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.

  • Around 3 hours of short focused video lessons

  • Mobile enabled, watch in chunks of 15 minutes

  • Practical business teaching

  • Reflective questions throughout to personalise the learning to your specific situation

  • Ways of thinking you can use immediately

  • Action oriented - 30 days to complete videos before forum

  • Direct answers to your specific questions and situation at live online forum session led directly by Rob Evans

  • For cohorts of ten or more, a dedicated group forum session with Rob Evans can be added for no extra charge