The Question Worth Asking

Most COOs are excellent operators. Fewer are certain their strategic and commercial contributions are at the level needed right now

The COO role is one of the most complex and least defined at senior level. There's no standard qualification, agreed professional pathway or consistent definition of what excellent looks like. The role varies widely depending on the business and the leader to whom you report.

Most COOs figure it out by doing. This works to a point.

This programme creates the space to stop and ask a question. Not whether you are doing the job, but rather whether you're doing the right version of it. Are you delivering at the levels required commercially, strategically, culturally and in terms of the environment you're creating for your colleagues?

> You want to operate with more strategic impact alongside your operational responsibilities

> You're new to a COO role and want to get oriented quickly and clearly

> You are looking for ways to think holistically about your team, your function and your contribution

> You feel there are commercial and cultural dimensions of the role you want to develop more deliberately

> You want to balance the day to day with the strategic and find this balance elusive

> You want to be seen as a genuine strategic and commercial partner rather than the person who keeps things running


What's Included

Everything you need. Nothing you don't.

A complete self-contained experience designed to be finished in a single sitting or broken into manageable chunks on mobile.


19 Short Video Lessons

Stories with a point, practical frameworks, real-world observations and reflective questions. Each video under six minutes, most under three.

Roughly 45 minutes total. Mobile enabled.


Live Online Forum With Rob

A group session led directly by Rob Evans where you bring your questions, your specific situation, your challenges. Real answers from a highly experienced executive who has worked operationally inside 150+ businesses worldwide.

Direct access. Your questions answered.


Practical Frameworks To Keep

PPMCleadership™️ and The Natural Cycle of Team Success™️ are two proprietary frameworks drawn from 35+ years of direct operational observation. Designed to be simple enough to remember and practical enough to use immediately.

Applicable immediately. No theory.


How The Programme Works

A journey, not a lecture.

The content unfolds deliberately. Each stage builds on the last. Revealing what's inside would diminish what you experience when you get there, so we won't. What we will tell you is how it's structured and what changes by the end.


Where You Begin

Orientation

Before anything else, you're invited to settle, slow down, and approach what follows with genuine openness.  The programme establishes a way of thinking about yourself and your leadership that reframes everything that comes after it. 


The COO Role

What The Role Actually Demands

An honest examination of the COO role including it's variety, it's complexity and the four broad flavours of COO responsibility that exist across organisations. Understanding which version of the role you're in, and the opportunity that exists to reshape it, is one of the most practically useful starting points for any operations leader.


The Lenses Others Apply

How Others Evaluate You & The Business

A simple, memorable framework is introduced that captures the five dimensions by which the people who matter are evaluating you, whether they tell you so or not. You'll return to this framework later in the programme having reflected on your overall contribution. You'll also encounter an insightful high level overview of a corporate balance sheet, accessible whether you have a financial background or not.


The Middle

Stories, Observations & Honest Questions

The heart of the programme moves through a series of short focused videos, each one a story with a point, an observation from the real world or a framework drawn from more than thirty five years of operational experience across 150+ businesses. Each video ends with one or more questions directed at you and your specific situation. Some will be comfortable. Some won't. 


The Leadership Environment

PPMCleadership™️ and The Natural Cycle of Team Success™️

Two frameworks for thinking clearly about the environment you and your senior colleagues have created for your people and where your team is in its development cycle.  The COO who understands both operates with a level of leadership clarity that most operational leaders develop slowly and partially through experience alone.


Where You Arrive

Clarity & Next Steps

The programme doesn't end with a summary, it ends with a challenge. What have you concluded? And where do you go from here if you want to go deeper? The final videos are short, sharp and deliberately uncomfortable in the best possible way.


A Note On Format

19 Videos. Roughly 45Minutes. No Padding Or Repetition.

Every video in this programme has one job. It either teaches something, provokes something or challenges something. Nothing is included because it sounds impressive. The average video is under three minutes. You can complete the entire programme in a single sitting or break it into fifteen minute chunks on your phone. When you're done you should have things to think about that you didn't have before.


An Introduction To The Outperformance Highway Approach

Programme Author: Rob Evans

Highly Experienced International Business Executive

Rob's content, insights and methodologies encapsulate the lessons of over three decades of international business experience and related research, observation and reflection. 

In a rich and varied international business career Rob has been:

  • Operationally engaged with over 150 businesses around the world
  • Closely involved in over 50 actual or potential acquisition transactions
  • A part of a senior management team that grew a South African domestic business into a dual listed technology group employing over 8,500 people and operating in over 80 countries
  • Nominated for the South Africa CFO Of The Year Award when serving as Chief Financial Officer of a $6.5 Bn turnover group  


'When I needed career advice at a major career junction, I turned to Rob for help and he quickly jumped on a call with me despite the time zone difference. 

I left that call with clarity and focus. 

I left that call feeling empowered, supported and super-sensible! 

I left that call knowing that I just needed to make my plan and execute it. 

This is how Rob helped me get to this point: 

-- Firstly, Rob effortlessly sets you at ease. Simply put, he's genuinely a nice guy, and you're going to feel that humility, energy, and warmth permeating every part of the consulting call with this corporate heavyweight as he makes an authentic and kind human connection with you. 

-- Secondly, he's going to ask you relevant straightforward questions about the situation that will help him draw a picture of what's happening in your career or organization, and help you be clear on what's happening in your head. 

-- Thirdly, expect valuable insights as your mind opens up to opportunities where you had only seen obstacles before, and finally expect him to point you to practical, actionable next steps to move you forward. 

It's all substance and no fluff drawn from his extensive and multifaceted career in the corporate world.' 

- Yvonne Chin Irving, Executive Director & Communication Consultant at CET


'I had the pleasure of working with Rob Evans whilst at Logicalis and I can't speak more highly about him. Not only is Rob incredibly insightful and knowledgeable, he is a genuine person and great fun to be around. Love his stuff.'

- Gary Lomas, Sales Director at Onnec Group


'I am a huge fan of Rob and encourage you to check this out, he has great insights  #improvedoutcomes'

- Gahn Lane, Vice President Global Channel Partners And Alliances at Pindrop


'I would thoroughly recommend Rob's courses. He is a very successful and astute business leader with a wealth of experience to share.'

- Mark Graham, CIO at The Counselling Foundation


'Fantastic Practical Learning Experience'

- Mevin Anenden, Senior Client Manager at Logicalis


'All the critical issues we face in building a business are dealt with cleverly and interestingly'

- Chris Griffiths, Marketing Director at Travel A La Carte Ltd

Who This Is For

For COOs who want to lead with more clarity, commercial impact and intention.

This programme works whether you're new to the COO role or established in it, whether your organisation is growing, transforming or under pressure, and whether your primary challenge is strategic, commercial, cultural or all three.

> COOs who want to operate with more strategic impact alongside their operational responsibilities.

> Operations leaders who want a holistic framework for thinking about their team, their function and their commercial contribution.

> New COOs who want to get oriented quickly and clearly in a complex and ill-defined role.

> Established COOs who want to challenge and evolve their impact.

> Any senior operational leader who wants to be seen as a genuine commercial partner than the person who keeps things running.

One-time payment £49

Everything included. We find participants who engage quickly get the most from the programme and the forum access is structured to support this.

  • 19 short video lessons (roughly 45 minutes total)

  • Mobile enabled - watch in chunks of 15 minutes

  • Reflective questions throughout to personalise the learning

  • Practical frameworks you can use immediately

  • Action oriented - 30 days to complete videos before forum

  • Live online forum session led directly by Rob Evans

  • Direct answers to your specific questions and situation

  • Guidance on the most relevant next programme for your role